Having worked with the guys at Fineside on a few bits, and with more projects in the pipeline, they invited us along for their SS14 shoot with Alex Telfer earlier this year. Alex has an incredible grasp of the brand identity having being involved with the guys from day 1 and it was a pleasure to see him at work. Fineside continue to create garms that (as i’m sat here in my maroon Fredericks sweatshirt) bridge the gap between functional outerwear and fashion. Modern cuts, contemporary materials, and of course those fine details.
The new collection is online now here.
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