1. Made To Move

    Lomax Sweat 2

    We pulled this little video together for our friends over at Fineside. We’ve worked with Sparks, Jonny and the team for some time now and it’s been amazing to see what can be achieved over a few years. By stripping the process back to the beginning they create and develop clothing that revolves around the user and [...]

  2. MatchBox Reading


    We recently teamed up once again with Mr Remi Rough in a little install for 44Creative client ‘MatchBox Reading’. An inspirational venue concept built from salvages, reclaimed, and new materials all coming together in a myriad of styles, techniques, and patterns. It was a pleasure to apply the final touches. Find the venue here.

  3. One Fine Day

    Rivers Polo 1

    Having worked with the guys at Fineside on a few bits, and with more projects in the pipeline, they invited us along for their SS14 shoot with Alex Telfer earlier this year. Alex has an incredible grasp of the brand identity having being involved with the guys from day 1 and it was a pleasure [...]

  4. VIVa Warriors

    w copy

    Proud to be involved with Steve Lawler’s ‘VIVa Warriors’ brand campaign. From concept to the dance floor. #44Creative    

  5. GANG


    We’re so hyped to release the ‘GANG’ card at our boozer Music Slash Art (MSA). We tried to go beyond the usual offers and incorporate our wider network of independent businesses in the city. Partnering with eating houses, fashion outlets and beyond. These are not for everyone, the card finds you… Make Your Own Gang

  6. Fineside In Motion


    Always nice to get an imaginative brief, combining the poetry in movement of a professional ballet dancer with a product that holds functionality at heart. We’ve been working behind the scenes with Fineside for some time now on projects yet to be seen, however earlier this week we had the full team capture the first [...]

  7. Danny x TED


    I was honoured in being asked to talk at a TEDx event here in Newcastle last week. With the topic of ‘Legacy’ it was a pleasure to discuss the physical, economic, and social impact of our work in bringing international artists to the region. An extremely humbling opportunity to share a stage with some of [...]

  8. Headquarters With SheOne


    Always good to spend time with SheOne, even better when he’s laying down his mark of approval on his new print release. Life is better with beer and curry and that’s exactly what happened. Gang happenings – Shot by Jonny Wilson. Prints available here.

  9. Greenan Blueaye


    We’ve always said our favourite part of the job is working with specially commissioned pieces. It’s often an lengthy process, usually includes a number of personal influences, and always a story. We’re lucky to have worked on a few with some incredibly close friends both on the artist side and the buyers. Presenting The London [...]